The lead capture pixel is quietly brilliant
I did not expect much from the one-line pixel on our checkout page. But it captures emails without any pop-up, deduplicates them automatically, and feeds them into the review request campaign. We are now collecting more reviews from actual paying customers instead of random people who stumble on the page. The privacy-first hashing was the detail that convinced me to try it.
Noah, reviews from people who actually paid are worth a lot more than reviews from random visitors, so it's great the pixel is getting you there. We went with hashing and automatic deduplication, and no pop-up, because nobody wants another modal on their checkout page. Thanks for giving it a shot despite the low expectations! Reach out if you want to see how the captured emails flow into each campaign.